Our Story

The bonnet
that started it all.

Before bonnets were everywhere, there was Gracelyn Briar. This is the story of what happens when a mother can't find what she's looking for and decides to make it herself.

Rachel and Gracelyn Briar

We searched everywhere.
Then we made it ourselves.

When my daughter Gracelyn came into the world, I went looking for a tie bonnet that was actually beautiful, well-made, and worth keeping. I couldn't find one, so I made one. Somewhere between the first knot and the first stranger stopping me on the sidewalk to ask where I got it, Briar was born.

Gracelyn Briar in her first bonnet
The New Yorker cover, August 5 2024
We called it the bonnet zeitgeist from the beginning. Turns out, we were right.

Word spread the way it does when something is genuinely missing from the world. We know it landed because bonnets are now their own category in children's accessories — a section that simply didn't exist before Briar.

That was well before the bonnet moment, before other brands followed, and before The New Yorker put our bonnet on their August cover on Gracelyn's birthday, of all days. Sometimes the universe is very on-brand.

Thoughtfully tailored.
Made to last.

Our bonnets are sized for how children actually grow, not how we wish they'd sit still. From the round face of a newborn to the elongating proportions of a busy toddler, every size is cut with intention. The fabrics soften with washing, the ties hold up through years of mornings, and the construction doesn't ask you to be precious about it.

These are pieces that get passed down with the stories still attached.

Briar bonnet close up
1 in 5
children

Beautiful things can do meaningful work.

One in 5 children will experience dyslexia. Woven quietly into every Briar purchase is support for Dear Dyslexia, an awareness initiative close to my heart. Because early awareness changes everything, and we believe beautiful things can carry a quiet purpose.

The mission behind the bow →

Thank you for being here, for trusting us with those little moments, and for choosing Briar.

xx Rachel

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