As seen in
The Briar Standard
Made with meaning. Always.
Quality
Consciously sourced fabrics, thoughtfully tailored sizes from newborn through childhood, and construction meant to be treasured long after the last tie.
Quality
Consciously sourced fabrics, thoughtfully tailored sizes from newborn through childhood, and construction meant to be treasured long after the last tie.
Innovation
We called it the bonnet zeitgeist before it was one, but no product is ever finished. Always improving, and always looking for what's never been done.
Innovation
We called it the bonnet zeitgeist before it was one, but no product is ever finished. Always improving, and always looking for what's never been done.
Purpose
Every Briar purchase supports Dear Dyslexia, our awareness initiative for the 1 in 5 children who will experience dyslexia, because purpose and beauty have always belonged together.
Purpose
Every Briar purchase supports Dear Dyslexia, our awareness initiative for the 1 in 5 children who will experience dyslexia, because purpose and beauty have always belonged together.
Connection
The moment you tie the bow and the world slows down. The community of families who ask "is that Briar?" The belief that a brand can be good for the people who wear it, make it, and grow alongside it.
Connection
The moment you tie the bow and the world slows down. The community of families who ask "is that Briar?" The belief that a brand can be good for the people who wear it, make it, and grow alongside it.
The New Yorker · August 5, 2024
When an artist painted
the era, she painted
a mother, a baby,
and a bonnet.
Artist Gayle Kabaker didn't set out to make a statement about baby fashion. She painted what modern motherhood looked like — a mother at the shore, her baby close, a brimmed bonnet shading the view. The New Yorker put it on their cover.
The bonnet she painted was our Good Vibes brimmed bonnet. The cover ran on August 5, 2024. Gracelyn Briar's birthday. Sometimes the universe is very on brand.
Cover art by Gayle Kabaker · The New Yorker, Aug. 5, 2024